MKGT /
Marketing
MKTG 230 Introduction to Marketing
3 Credits
Introduction to Marketing is designed
to enable students to understand the concept
of marketing and the role marketing plays
in business. The course studies various
marketing practices in Gulf (apart from
the global perspective in marketing) in
order to understand the various possible
marketing strategies according to different
conditions.
Students establish an understanding of
the terminology and tools used to study
the consumer and business markets and
the significance of marketing principles
which help us to understand and analyze
them.
MKTG 231 Consumer Behavior 3
Credits
Prerequisite: Introduction to Marketing
Consumer Behavior studies the consumer
buying behavior and the exchange process
involved in acquiring, consuming and disposing
of goods, services, experiences and ideas.
Through the course students will learn
to deal with an unstructured situation
by the usage of consumer decision model
and consumer behavior concepts enabling
them to recognize important considerations
and their possible resolutions.
MKTG 240 Advertising Management
3 Credits
Prerequisite: Introduction to Marketing
Advertising Management provides students
with a contemporary, real time and conceptual
approach to understand advertising practices
by focusing on the various theories and
models. The course aims to increase awareness
and understanding of promotional practices
of different companies as they relates
to the analysis of the advertising environment.
Students will know the role of the consumer
as a decision maker and will be able to
evolve the advertising plans in the existing
marketing context.
