Program Mission

The mission of the 124 credit 4-year ( 2+2) Bachelor of Business Administration (BBA) Program is designed to provide students with the business , management and leadership expertise and skills that are necessary to meet the current demands of today’s business and corporate world. The curriculum is designed to equip the students with a through broad based exposure to all aspects of business administration while focusing on specific concentration areas for a rewarding career in business, industry and public sector. In addition to career growth, the program serves as a stepping stone for the students to pursue graduate studies in business.

Through an active collaboration and relationships with the business community and employers, the program will be continuously updated to meet the fast changing demands of the business and corporate community in the UAE and neighboring countries.

Program Purpose

Built on a sound sequence of general education, core, concentration and a wide range of elective courses, the program equips students with the knowledge, skills and expertise on the following areas:

  1. A broad based education to prepare students to be responsible to the society and to deal with the modern complexities of a fast changing world
  2. Knowledge of core business practices and functions
  3. The nature of business organizations and their impacts on the economy
  4. Communication and Public Relation skills
  5. Management and Leadership skills
  6. Strategic planning and decision making
  7. The theory and practices of business core areas that can be applied to the functions and performances of the business organizations
  8. Appropriate understanding and uses of the information technology to businesses
  9. An understanding of the business ethical issues
  10. Critical thinking and analytical skills


The BBA curriculum is designed to equip students with a broad exposure to all aspects of business administration while focusing on specific concentration areas for rewarding careers in business, industries and public sector. The diverse range of courses offered in the program is intented to introduce students to a wide range of expertise and knowledge in General Education, business functional areas and business electives.

The goals of the BBA program curriculum is to:
Goal 1:

Prepare students to be effective communicators, competent in the application of information technology and quantitative skills.

Learning Outcomes:
  1.   1A: Students will acquire skills to communicate effectively orally and in writing.

  2.  1B: Students will possess information technology and quantitative skills to use them in business and real life situations.

Goal 2:

Educate Students to recognize the influence of human behavior, culture, the environment and law on business operations.

Learning Outcomes:
  1.  2A: Students will learn to identify cultural differences and the manner in which they influence management practices.

  2.   2B: Students will apply knowledge of human behavior, environmental and legal factors in solving complex business problems.

Goal 3:

Prepare students to develop a broad understanding of key concepts in functional areas of business, while gaining in depth knowledge in a chosen area of specialization, and their ethical applications in the contemporary work place.

Learning Outcomes:
  1.  3A: Students will be able to interpret and apply key business theories in organizational contexts.

  2.  3B: Students will be able to acquire and apply advanced concepts in a chosen stream of business and be ethical in all aspects of business operations.

Goal 4:

Prepare students to develop critical thinking, problem solving and analytical skills to deal with dynamic business situations.

Learning Outcomes:
  1.  4A: Students will be able to analyze, evaluate and interpret information to make business decisions.

  2.  4B: Students will be able to demonstrate knowledge, critical thinking and analytical skills to deal with business problems and formulate appropriate strategic responses.

Goal 5:

Prepare students to apply effective teamwork and leadership skills in dynamic business situations.

Learning Outcomes:
  1.  5A: Students will demonstrate ability to collaborate and work effectively in teams in dynamic business situations.

  2.  5B: Students will possess leadership skills and knowledge to deal with business problems and formulate appropriate responses.


BBA will be offered in conjunction with the current associate degree in Business. The first two years will be the Lower Division Studies (LDS) in which students complete 61 credits consisting of a sequence of 25 credit general education courses, 30 credits of core fundamental of business and IT courses, respectively, and 6 credits of general electives. This study leads to associate degrees in Business as offered currently at ECMIT.

Students with a GPA of 2.00 in the LDS will be allowed to continue with remaining two years of 63 credit Upper Division Studies (UDS). In this level, students complete 18 additional credits in General Education courses, 18 credits of core advanced business courses, 15 credits of concentration courses, and 12 credits of business electives. Total: 63 Credits. Students will be allowed to declare a concentration in the 5th semester e.g. in the beginning semester of this Upper Division Studies (UDS). Concentrations initially will include: Management, Marketing and Human Resources Management.

The Credit Structure:


Credit Hours Required

General Education Requirements


Business Core Requirements




Business Electives




General Education Courses (43 Credit Hours Required)

Humanities Courses (19 credits)

GE 1105

Essential Skills for College Success

1 credit

GE 1101

English Composition

3 credits

GE 1201

Effective Reading and Writing

3 credits

GE 1104

Public speaking

3 credits

GE 3103

Business Communications

3 credits

GE 3202

Critical Thinking

3 credits

GE 4201

Senior Seminar

3 credits

Social Science Courses (12 credits)

GE 2101

Islam and the Middle East

3 credits

GE 1202

Essentials of Economics

3 credits

GE 3101


3 credits

GE 3102

Fundamentals of Public Administration

3 credits

Mathematics & IT Courses (9 credits)

GE 1102

College Mathematics

3 credits

GE 1103

Software Applications

3 credits

GE 3203


3 credits

Natural Sciences Courses (3 credits)

GE 1203

Environmental Sciences

3 credits

Core Business Courses (48 Credit Hours Required)

Course Codes Courses Credits
MGT 1101 Principles of Management 3 credits
ACCT 1201 Financial Accounting 3 credits
MGT 1202 Organizational Behavior 3 credits
MGT 2102 International Business 3 credits
MKT 2101 Principles of Marketing 3 credits
MIS 2101 Management Information Systems 3 credits
OPM 2201 Operations & Logistics Management 3 credits
MGT 2201 Business Policy and Strategy 3 credits
QM 2101 Business Statistics 3 credits
FIN 2201 Financial Management 3 credits
ECON 3102 Business Economics 3 credits
ACCT 3102 Managerial Accounting 3 credits
MGT 3201 Research methods 3 credits
LAW 3201 Business Law 3 credits
MGT 4104 Conflict Management 3 credits
BUS 4101 Leadership Management 3 credits


Concentration Tracks (18 Credit Hours Required for each Concentration, including Capstone Project)

Three Concentration Tracks:
  1. Management
  2. Marketing
  3. Human Resources Management


Students can normally declare a concentration in the 5th semester of their studies (e.g. after completing the LDS/ASB degree) A concentration will be chosen with the advice and collaboration of a faculty advisor. At the time of declaration, students can chose any of the concentration being offered depending on their interests. To complete a complete concentration, a student needs to take 15 credits from a specific concentration area.

Purpose of a Concentration:


In today’s highly competitive business environment, marketing is what makes a business successful. The Marketing Major provides students with an in-depth knowledge and skills of marketing and market research that is necessary for a company to develop a competitive edge. This concentration prepares students with creativity, analytical and public relations skills required for rewarding careers as marketing managers, marketing researchers, sales and product development managers, marketing communication managers, brand and advertising managers.


The Management concentration provides students with business and management knowledge and skills required to function effectively in a wide range of entry and mid-level business positions such as manager, supervisor and director. The curriculum provides a solid foundation in all areas of business management that enables students to develop management, organizational and leadership abilities, and to think strategically in a dynamically driven environment.


No company or an organization can function effectively and profitably without proper planning and management of its human resources. This concentration prepares students to pursue careers as human resource managers, supervisors, planners, analysts and specialists in business, public and private organizations. The curriculum provides a solid foundation of the business administration education with a thorough grinding in HRM subject areas such as human resources planning, management, recruitment, training & development, labor relations & legislations, compensation and benefit design, employee and organizational research, employee relations and use of modern information systems.

LAW 4104

Management Concentration

MGT 4101

Strategic Management

3 credits

MGT 4102

Project Management

3 credits

MGT 4103

Organizational Development

3 credits

MGT 4201

Managing Decision Making

3 credits

MGT 3206


3 credits

MGT 4205

Team Building

3 credits

Marketing Concentration

MKT 4101

Strategic Marketing Management

3 credits

MKT 3206

Consumer Behavior

3 credits

MKT 4103

Services Marketing

3 credits

MKT 4201

International Marketing

3 credits

MKT 4104

Marketing Research

3 credits

MKT 4202

Marketing Communication

3 credits

Human Resource Management Concentration

HRM 3206

 Human Resources Management

3 credits

HRM 4102

Staffing & Techniques for employee selection

3 credits

HRM 4103

Employee Training & Development

3 credits

HRM 4101

Strategic Human Resources Management

3 credits

HRM 4201

Performance Management

3 credits

LAW 4104

 UAE Labor Law and Relations

3 credits


Business electives are designed to broaden students real-life knowledge and perspectives, and to provide them with a rounded education . These are not intended to support a student’s narrow field of concentration. The electives are grouped under subject areas, such as public management, marketing and accounting etc. Such categorizations allow students to choose electives from allied areas in order to reinforce and broaden their universal education perspectives. Students are required to complete 15 credits in this area.

College Free Electives (15 Credit Hours required)

Course Codes



MGT 2001

Interpersonal Skills

3 credits

MGT 2002

Change  Management

3 credits

MGT 2004

Managing Family Business

3 credits

OPM 2003

Supply Chain Management

3 credits

MKT 4003

Brand Managment

3 credits

HRM 4004

Employee Relations

3 credits

MKT 4004

Marketing Strategies

3 credits

HRM 4001

Human Resource Developments

3 credits

HRM 4002

Group Effectiveness and Communication

3 credits

MGT 4001

Managing Professional Development

3 credits

MGT 4005

Managing Financial Resources

3 credits

MKT 4005

Sales Management

3 credits

HRM 4006

Compensation Management

3 credits

HRM 4005

International Human Resources

3 credits

The Delivery Model (DM)

Program will be delivered through face to face classroom teaching. It is expected that the full time studies of the Lower Division Studies with an exit option for an Associate Degree can be completed in first four semesters, and the remaining Upper Division Studies (UDS) completed in another four regular semesters, totaling eight semesters of regular studies to complete the degree. Students studying on part time basis will be given a maximum of 14 regular semesters to complete the program.

  1. Classes will be scheduled from 9 a.m. to 10 p.m. Sunday to Thursday. Special sections and arrangements will be made for working students who are unable to attend morning classes.
    Saturday classes will be offered at suitable times convenient to students and faculty.

  2. 12-15 credits per semester will be allowed for regular full time students. Students who offer below 12 credits in a semester will be classified as part time students. A maximum of 18 credits may be allowed at the permission of the Program Director and VPAA.

  3. Instructional modes will mainly involve classroom delivery, and in limited courses, a hybrid mode that combines classrooms sessions with on-line learning activities.

  4. Mobile learning activities using laptops and tablet computers

  5. A student centered interactive learning

  6. Guest lectures by business and corporate leaders